Roewe-China's first medium-high end self-owned brand
Brand ownership：Shanghai Automotive Group Co. Ltd.
Brand history
Roewe brand was launched in October 2006
In 2006,Roewe 750 made its debut on Beijing International Auto Show
In 2008,Roewe 550 made its debut on Shanghai International Auto Show
In April 2010,Roewe 350 was released to the market
In August 2011,Roewe W5 was released to the market
In October 2011,Roewe new 750 hybrid car entered the market
In April 2012,Roewe 950 was released to the market
Roewe E50 pure electric car was released the market in November 2011
Brand interpretation
Brand idea:innovation and honor,showing glorious power to the world
Badge design interpretation:honorable,glorious and powerful,creative,auspicious
Core image:lion in the east,honorable, glorious and powerful
interpretation of the decorated huge pillars:classical totern,blessing for the country
RW implications:abbreviation,it means the lion
Brand culture—Innovation, inheriting classic